Bayleaf cookery school

Bayleaf is an after-school cookery school for primary school children. The brand identity concept was imperfectly perfect – that the idea isn’t to create immaculately presented food with no mess, but to have fun and teach the children to cook food they are proud of. The identity reflects this sense of fun and imperfection with ‘imperfect’ illustrations of ingredients, a fun tone of voice and typographic style to communicate it in.