Haleon
Brand Building Way

Haleon launched a global internal initiative called the Haleon Brand Building Way, driving growth by focussing and building on their leading consumer healthcare brands.

The initiative took the form of a series of global events with supporting content. The brief was for a hero visual for the event, plus supporting images for presentations etc.

The chosen route bridged the gap between the corporate brand visual identity and the world of the product brands, through familiar packaging silhouettes. By literally building using stylised packaging, the initiative created something familiar to resonate with the audience but also something new to signpost a new direction and aspiration.