Simplyhealth

Simplyhealth are a healthcare solutions company, the brief was to develop a flexible photographic library to give the brand a more human and emotive feel, to compliment the simple but contemporary visual identity.

These images are a selection from the library taken over a few days at a few locations, designed to cover a wide audience and to be used for multiple messages in the future.

The art direction was to be natural and positive but authentic, so casting and locations reflected this.