Essentra

Essentra are a manufacturing company with an immense range of products: plastic caps, filters, extruded plastics, tapes, foils, stickers and much more. In stakeholder interviews it became clear there was a lot of pride in what they do and frustration that the previous identity had never managed to communicate how good they thought there products were.

The idea behind this brand identity was to elevate the products to works of art, styling them and shooting them as if they were sculptures in a gallery inferring the level of craft and thought behind these simple products.

The logo was designed to look like a hallmark to communicate the quality of the products, with the typography in the logo given depth to give it a tactile, manufactured appearance.

Supporting graphic language also picked up on the simple beauty of the products, inspiring their shape and form.