Haleon is the new consumer health division of GSK, a global business that spans more than 70 countries worldwide with a portfolio of leading health products.

The goal of the brand identity was to convey the brand purpose of ‘Everyday health with humanity’ – a stripped back identity designed to be straight-forward, accessible and easy to navigate. Everyday health stories are told in order to motivate change in an attainable, inclusive way.

A major part of the visual identity is the imagery and footage. A diverse range of people with different lifestyles and health stories were photographed to create an image library that can be used across a wide range of communications. The aim was to shoot real people with real stories – to be honest but positive about a wide range of health challenges.