Twinings

Twinings wanted to create a ‘London Collection’ – the brief was to find a visual style that was unique and reflected both the brand’s London heritage and also its contemporary spirit.

The patterns are all from the art of the Bloomsbury Set – a group of writers, artists and progressive minds formed back in the 1930s. The goal of the packaging was to create standout, objects that people would want to collect and a to highlight a piece of London’s history beyond the obvious.